Welcome to the Buzzsaw... 

This free tool automatically hacks PR buzzwords out of press releases to make life more bearable for Britain’s hard-working journalists.

The Buzzsaw can also be used for speeches, strategy documents, advertising copy or any other collections of words that need to be as clear as possible.

You’ll find that toe-curling terms like repurposing, solution, robust, best of breed, mission-critical, next-generation, web-enabled, leading, value-added, leverage, seamless, etc, are struck out by the Buzzsaw.

It also takes a scythe to cutesy Hipster-style words and phrases like “totes amazeballs”, “awesome” and “super excited”.

To compile the Buzzsaw database we asked thousands of journalists to supply examples of the PR terms that irritate them the most.

The Buzzsaw was invented and  is developed and maintained by PR agency Twelve Thirty Eight.


How The Buzzsaw works

Paste your press release, speech or any other statement into the box and press the ‘Buzz it‘ button. The copy is instantly checked against our buzzword database and is returned with the buzzwords crossed out.

The Buzzword database is updated constantly. Journalists can submit buzzwords at any time by e-mailing buzzwords@1238kmh.com

The Buzzsaw has also been lubricated with a selection of terms from John Rentoul’s The Banned List: A manifesto against jargon and cliché. 

John is the UK’s Buzzfinder General, chief political commentator for the Independent on Sunday and visiting Professor at Queen Mary, University of London, where he teaches contemporary history.


Hall of Shame

Here’s a small selection from
the thousands of words that the Buzzsaw is aiming to rid the
world of:

"win rates",

"business development lifecycle",


"global provider",

"simple mission",

"optimal opportunities",

"unmatched capabilities",

"big data",

"pace of investment",

"priority needs",

"Blue Sky Thinking",



"Manage expectations",

"collegiate approach",

"oxygenate the process",

"low hanging fruit",

"Happy Bunny",

"Robust procedures",

"keep across",



"net net",


"action that solve",

"expidite the deliverables",

"park this issue",

"suite of offerings",


"horizon scan",




"Special someone",



"Taxing times",

"Do the math",


"Nailed it",

"Bail in",


"Sense check",

"Snackable content",

"higher order thinking",


"Fulfilment issues",



"Horizon scanning",




"Landmark achievement",


"True story",

"So True",


"Voice to voice",

"So to speak",

"Step change",


"Least worst",

"Jump start",


"Multi-agency partnership working",


"Deep Data Dive",


"Game changer",


"High calibre",

"Moving forward",

"National treasure",


"Thus far",

"Attain closure",

"To factor in",


"Ping me",


"Top-level learns",





"Wallet share",

"Future proof",



"Polarising figure",

"Pastures new",





"Above my pay grade",

"Achilles' heel",

"Added bonus",

"Age-old question",

"Ahead of the curve",




"All options are on the table",

"And yet",

"Arctic conditions",

"An ask",

"A big ask",

"Back burner",

"Back office",

"Bandied about",

"Battle lines",

"Be in no doubt",


"Between a rock and a hard place",

"Beyond parody",

"Big beast",

"Bitter battle",

"Black hole",

"Blame culture",

"Blue sky thinking",

"Breathtaking hypocrisy",

"Cast-iron guarantee",


"Let's be clear",


"Concrete steps",

"Crash and burn",


"Current climate",

"Dead hand",

"Dead in the water",

"Dead on arrival",



"Direction of travel",

"Does what it says on the tin",

"Double down",

"Downward spiral",

"Draw a line under",

"Drill down",


"The elephant in the room",

"At the end of the day",

"Enough already",

"Epic fail",






"Hard-working families"


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Copyright Twelve Thirty Eight 2013  |  All Rights Reserved.

Buzzsaw created by S.Horne